No need for me to write a 4000 article on how you can created SEO content that drives revenue.
I’m going right into it. With examples, here’s 6 types of content that you MUST HAVE on your website if you’re serious about making money and driving organic growth in 2024. No ifs, not buts.
Examples Of Revenue Boosting SEO Content
#1 Best Product Round Up Lists (Best X for Y)
Google LOVES to rank lists, and from SaaS to eCommerce – your customers love to read lists to figure out what to buy.
Google email marketing software – what do you see? In the top 5, it’s all list based content. So whether you’re Mailchimp or Klaviyo, google doesn’t care about the actual product page. The ONLY way you’ll show up at the top is if you match search intent through a list.
DTC Example: Vessi
SaaS Example: Hubspot
#2 Brand Alternative Pages
Potential clients & customers are looking for alternatives. You need to get their attention when they make a search.
Zoho have an excellent page that ranks at the top of Google for “Mailchimp Alternatives”.
Make a list of your top competitors and start creating “alternative keywords”. This is a BOFU keyword that will help drive revenue for your organization.
DTC Examples: Vessi
SaaS Example: Zoho
#3 Brand Comparison Pages (Brand A vs Brand B)
Don’t stop at alternatives, your customers are comparing your brand to others.
Control the narrative, and make brand alternative pages that rank on Google.
This is a strategy that’s common in SaaS, but Douglas provide an excellent example of DTC brands that do this well.
DTC Example: Douglas Mattress
SaaS Example: Copy.ai
#4 Migration Pages (Move From Y, Switch From Z)
Another BOFU revenue generator. This one’s great because people typing in “switch from X” etc are frustrated. Create a page that acknowledges their frustrations and highlights the benefits for your organisation.
DTC Example: Apple
SaaS Example: Convert Kit
#5 Review Pages
Again, you need to control the narrative. Don’t let Trust Pilot or another review site rank for your brand’s reviews. You need to own this content- make sure you how up at the top of Google for your brands reviews.
DTC Example: Dyson
SaaS Example: Jasper
#6 Discount Code Pages
Why let affiliates take a cut of your revenue? It’s 2024, inflation is high, interest rates are high.
Make discount and coupon code pages, keep the cake for yourself.
DTC Example: Trainline
SaaS Example: Adobe
Why Is BOFU Content So Important For an SEO Strategy?
It’s simple. BOFU content keeps the lights on.
To get started, you need to analyze the SERPs to see what you need to do to rank #1 for those topics mentioned above.
To support that content, internally link from other sections of your website.
Make sure the content you create is CRO’d and ready to act as a lead or revenue magnet.
Of course the goal of the pages mentioned above is to drive needle-moving metrics, but you can also use data from those pages so that you can re-market to users on other platforms.
So start creating today – you’ll thank yourself for it in 90 days!
