Finding an SEO agency for B2B isn’t about checking boxes. It’s about finding a partner that understands how trust is earned across long buying cycles. From top-of-funnel content to technical site performance—and now AI visibility—great B2B SEO goes far beyond keyword stuffing and backlinks.
The seven agencies below are built for the complexity of B2B. Each one brings a different strength, whether you’re a growing SaaS startup or a scaled enterprise with global ambitions.
| Agency | Best For | HQ |
|---|---|---|
| SearchYVR | Generative Engine Optimization (GEO) & AI search visibility | Vancouver & London |
| Ten Speed | SaaS content refresh and optimization | Chicago, IL |
| Growth Plays | Pipeline-driven SEO for fintech & B2B tech | United States (remote) |
| iPullRank | Enterprise technical SEO & AI content strategy | Brooklyn, NY |
| Foundation Marketing | Research-led content strategy for B2B & SaaS | Remote (Canada) |
| Straight North | Lead-gen focused SEO with CRO & PPC support | Downers Grove, IL |
| Omniscient Digital | Content hubs & SEO strategy for SaaS | Remote (U.S.) |
1. SearchYVR
Best for: AI-driven visibility and Generative Engine Optimization (GEO)
HQ: Vancouver, Canada + London, UK
Industries: SaaS, tech, B2B, enterprise
Strengths: Technical SEO, structured data, generative search optimization
SearchYVR leads the pack in adapting SEO for the AI-driven future. Instead of only optimizing for search engine rankings, they help brands earn citations inside AI-generated answers—where more users are getting their information. With deep technical chops and a forward-thinking content strategy, they’re a smart choice for any brand that wants to stay visible in evolving search environments.
2. Ten Speed
Best for: Growth-stage SaaS companies refining their content engine
HQ: Chicago, IL
Industries: SaaS, tech startups
Strengths: Content refreshes, targeted growth strategies, organic pipeline building
Ten Speed focuses on turning underperforming content into revenue-generating assets. Their specialty lies in helping early- to mid-stage SaaS companies identify content gaps, update existing pages, and build scalable strategies for long-term growth. If you’ve already got content but need results, this is a team worth watching.
3. Growth Plays
Best for: Pipeline-driven SEO for fintech and high-growth B2B
HQ: U.S.-based (consultancy model)
Industries: Fintech, SaaS, B2B tech
Strengths: Revenue-focused SEO, RevOps integration, executive-level strategy
Growth Plays doesn’t chase vanity metrics. Their approach is built around SEO as a pipeline contributor, aligning technical recommendations with business goals. Especially strong with GTM teams in fast-growing tech firms, they create clarity around how SEO supports actual demand generation, not just traffic.
4. iPullRank
Best for: Enterprise-grade technical SEO and AI strategy
HQ: Brooklyn, NY
Industries: Enterprise, SaaS, fintech, e-commerce
Strengths: NLP, advanced site architecture, multilingual and compliance SEO
Led by industry thought leader Michael King, iPullRank is the go-to agency for complex SEO problems. They bring deep expertise in machine learning, natural language processing, and large-scale technical infrastructure. If your SEO needs involve high stakes and sophisticated systems, they’ve got the toolkit.
5. Foundation Marketing
Best for: B2B brands needing research-led SEO and content strategy
HQ: Remote (Canada-based)
Industries: SaaS, professional services, B2B tech
Strengths: Deep persona work, funnel-aligned content, transparent delivery
Foundation excels at building full-funnel content strategies that connect with real buyers. Their work stands out in the B2B space because it’s thoughtful, relevant, and rooted in research. They’re a solid choice for brands that want to build organic authority with precision.
6. Straight North
Best for: Lead-focused SEO paired with conversion optimization
HQ: Downers Grove, IL
Industries: B2B, B2C, e-commerce
Strengths: SEO + CRO integration, full-service marketing, strong reporting
Straight North is a performance-first agency that blends SEO with lead generation. Rather than working in silos, their team aligns search, conversion, and email strategy into one cohesive program. They’re a practical pick for companies who want both visibility and lead quality.
7. Omniscient Digital
Best for: SaaS companies building long-term SEO authority
HQ: Remote (U.S.-based)
Industries: SaaS, B2B tech
Strengths: Content hubs, topic clustering, technical SEO
Omniscient Digital builds SEO programs rooted in content architecture and strategy. Their strength lies in creating high-authority content clusters designed to improve rankings and drive meaningful conversions. With a team of former in-house SaaS marketers, they bring a practical understanding of what B2B buyers actually need at every stage of the funnel.
Why Work With a B2B SEO Agency?
B2B buyers don’t make decisions overnight. They search, compare, dig into resources, and loop in multiple stakeholders before ever filling out a demo form. That means your content, site structure, and visibility need to support a longer, more complex journey.
A specialized B2B SEO agency understands this. They know how to:
- Build for long sales cycles: From top-of-funnel awareness pieces to decision-stage content, they help you map search strategy to every phase of the buyer journey.
- Translate complex offerings into search-friendly content: B2B products often come with jargon, nuance, and technical depth. The right agency knows how to surface that value in ways that actually rank—and convert.
- Align SEO with revenue, not vanity metrics: It’s not just about traffic. B2B SEO success is measured in qualified leads, sales pipeline, and bottom-line results.
- Support multi-stakeholder journeys: From product managers to CFOs, your content needs to speak to different personas. Experienced B2B agencies bake that into the strategy.
- Adapt to new search environments: With the rise of AI-driven answers and generative platforms, strong SEO now includes being cited—by both search engines and machines.
Working with a B2B-focused agency means you’re not just paying for keyword rankings. You’re investing in visibility, authority, and scalable growth across your entire funnel.
Do B2B SEO Agencies Optimize for AI?
The best ones do, because they have to.
As search behavior shifts toward AI-generated answers from platforms like ChatGPT, Google’s AI Overviews, and Perplexity, traditional SEO tactics aren’t enough. B2B SEO agencies that are ahead of the curve now incorporate AI visibility into their strategies, not just rankings on Google.
That means:
- Structuring content for machine readability (clear headings, schema markup, cited sources)
- Creating content worth citing in zero-click summaries and conversational responses
- Tracking brand presence in AI-generated search environments
- Testing and optimizing for LLMs (Large Language Models) that pull answers directly from your content
This approach is often referred to as Generative Engine Optimization (GEO) or LLM-SEO. It’s not about gaming the algorithm—it’s about making sure your brand shows up when AI models respond to a buyer’s question.
If you’re in B2B and your agency isn’t thinking about this yet, it might be time to find one that is.
Final Thoughts
B2B SEO isn’t just about driving traffic—it’s about driving qualified demand. From long sales cycles to AI-powered search, the landscape is more complex than ever. That’s why choosing the right agency matters.
The seven agencies listed above bring a mix of technical expertise, strategic depth, and adaptability. Whether you’re looking to improve your site architecture, scale content, or stay visible in AI-generated results, there’s a partner here built for that mission.
Take your time to assess fit, not just based on services, but on how well they understand your industry, your buyers, and your growth goals. The right B2B SEO agency won’t just get you rankings. They’ll help you build lasting momentum.
